ADAPTAVATE: Strategic PR and thought leadership programme
Client: Adaptavate
Introduction:
Adaptavate, a pioneering sustainable construction and climate tech company, engaged Cutbill Jacoby to position the brand as a leader in carbon-conscious construction and elevate the profile of its founder. The goal was to raise awareness among investors, industry stakeholders, and policymakers while reinforcing Adaptavate’s mission to redefine sustainable building materials and the way they are manufactured.
Objectives:
Increase awareness of Adaptavate’s sustainable construction solutions.
Develop a strong brand narrative to support growth and investor engagement.
Raise Tom Robinson’s profile through media and thought leadership opportunities.
Our approach:
We focused on amplifying Adaptavate’s and its founder’s presence across trade and business media, refining their messaging, and positioning them as a credible actor in the construction sector.
How we delivered:
Media engagement: Secured 24 pieces of coverage in key publications, including Global Gypsum, Builders Merchants Journal, and Carbon Herald, reaching 728,000 readers.
Thought leadership: Delivered interviews, Q&As, and commentary opportunities to establish Robinson’s industry credibility.
Brand messaging: Developed a refined messaging framework, founder’s story, FAQs, and an elevator pitch to articulate Adaptavate’s vision and value proposition.
Content support: Created social media content, including a photography brief and an animation film script to support brand storytelling.
Results and outcomes:
Increased brand visibility with coverage in top-tier and regional media.
Strengthened market positioning through a consistent and compelling brand narrative.
Enhanced credibility with investors and stakeholders, laying the groundwork for future growth.
Client quote:
"Cutbill Jacoby have provided Adaptavate with a solid foundation to communicate our vision effectively and engage with key audiences."
— Tom Robinson, Founder, Adaptavate
