Objective
Since 2018, we have partnered with Tenacious Labs (TL) founders Adrian Clarke and Nick Morland to establish TL as a preeminent voice in industrial hemp, sustainability, and green innovation. Our goal has been to secure high-profile media placements — articles, interviews, and Op-Eds in major outlets such as Sky News, the Financial Times, and The Times — and to build a robust online presence through consistent thought leadership on LinkedIn, Facebook, X, and Medium. This strategy was further refined from October 2025 to focus on industry-leading content that resonates with senior policymakers, investors, and industry stakeholders.
Strategy
Content Calendar: We developed a disciplined weekly posting schedule tailored to current industry trends and policy debates, ensuring that each post was data-rich, authoritative, and engaging.
Multi-Channel Distribution: Content was repurposed across LinkedIn, Facebook, X, and Medium to maximise reach and reinforce key messages consistently.
Media Outreach: We secured placements in top-tier news outlets including Sky News, the Financial Times, and The Times to extend our influence beyond social media.
Audience Targeting: Our content targeted senior policymakers, industry leaders, and sustainability advocates, using a blend of professional insights, credible data, and compelling narratives.
Performance Monitoring: We focused on organic follower growth, engagement rates, and impression metrics to ensure our strategy was driving measurable impact.
Execution
LinkedIn: Our primary platform, where weekly posts on topics such as industrial hemp’s economic potential, carbon credits, and sector-specific innovations garnered high engagement and spurred discussions among industry decision-makers.
Facebook & X: We repurposed LinkedIn content for additional reach, ensuring that our messaging was consistent and reinforced our brand voice.
Medium: Long-form articles provided in-depth analysis on critical issues such as sustainable aviation fuel, green construction, and industrial applications of hemp, enhancing our SEO and thought leadership profile.
Media Outreach: We secured interviews, Op-Eds, and feature articles in major publications including Sky News, the Financial Times, and The Times, which further established Nick’s reputation as an industry expert.
Results
LinkedIn Growth: In five months, Nick’s LinkedIn following increased from 800 to 1,300 followers—a 62.5% increase. Individual posts have achieved over 7,000 organic impressions, with total impressions exceeding 25,000 since November 2024.
Media Impact: Our strategic placements in top news outlets have significantly raised Nick’s profile, driving both direct engagement and broader industry recognition.
Thought Leadership: Consistent, data-driven content has positioned Nick Morland as a trusted expert in industrial hemp, influencing policy debates and attracting interest from investors, policymakers, and industry stakeholders.
Multi-Channel Reach: Repurposing content across LinkedIn, Facebook, X, and Medium has amplified our overall reach, ensuring that our key messages resonate with a diverse audience.
Conclusion
Our partnership with Tenacious Labs since 2018 has been instrumental in transforming Nick Morland’s public profile and positioning him as a leading voice in the industrial hemp and sustainability space. Through a combination of strategic media placements and disciplined thought leadership across multiple platforms, we have not only increased his online following but also secured influential coverage in major publications. The results—robust follower growth, high engagement rates, and widespread media recognition—demonstrate the power of a well-executed, multi-channel PR strategy. This case study exemplifies how focused thought leadership can drive industry conversation, shape policy debates, and create tangible business opportunities.
