Content Strategy & Creation

At Cutbill Jacoby, we excel in crafting and delivering impactful content strategies that enhance brand engagement and establish our clients as industry leaders. Our approach is spearheaded by CEO Andy Cutbill, whose 30 years of award-winning experience includes collaborations with the BBC, Channel 4, Steve Coogan's Baby Cow Productions, and HarperCollins, and Charlie Jacoby, a respected journalist and broadcaster. Their combined expertise ensures that our content initiatives are both compelling and effective.

Integration with PR:

Our content strategies seamlessly integrate with PR efforts to amplify brand messages and build trust. By positioning brands as thought leaders, we ensure that content and PR activities work in harmony to drive engagement and reinforce brand credibility.

Strategic Planning:

We develop comprehensive roadmaps for content creation and management, aligning these strategies with critical business objectives. This ensures that every content initiative supports and advances our clients' core goals.

Brand Alignment:

Consistency is paramount. We ensure all content reflects and reinforces our clients' brand identity, voice, and tone, maintaining coherence across all channels and touchpoints.

Audience-Centric Approach:

Our content strategies are informed by detailed customer personas, allowing us to address the specific needs and preferences of the target audience. This focus ensures our content is both engaging and relevant.

Multi-Channel Distribution:

We utilise a range of channels—including owned, earned, and paid media—to distribute content effectively. Tailoring content to suit different platforms maximises reach and impact.

Editorial Calendar:

A well-structured editorial calendar helps us plan and coordinate content creation and distribution, ensuring a consistent output that aligns with broader marketing objectives.

Content Production Excellence:

Under the expert guidance of Andy Cutbill and Charlie Jacoby, we produce high-quality, original content across various formats—written, visual, and video. Their combined experience ensures content that engages diverse audience segments and maintains a high standard of delivery.

SEO Integration:

We incorporate SEO best practices into content creation, conducting keyword research and optimisation to enhance visibility and reach through search engines.

Measurement and Analysis:

Clear KPIs guide our evaluation of content performance. We regularly analyse effectiveness and adjust strategies based on insights to continually improve impact.

At Cutbill Jacoby, our expert-led approach to content strategy and creation ensures that every piece of content drives engagement and supports business objectives, leveraging the extensive experience of our leadership team.