Marketing & Brand Strategy
Brand Strategy
Vision Statement:
Our vision statements map out long-term aspirations, setting 5-10 year goals that are both aspirational and inspirational, with a focus on sustainability and corporate social responsibility.
Mission Statement:
We craft mission statements that define the core purpose, beliefs, and objectives of our clients' brands. These statements convey how their products or services benefit consumers, embodying the brand’s core values in 50 to 150 words, particularly in the context of green PR for industry.
Elevator Pitch:
Our elevator pitches succinctly summarise who our clients are and what they do, with a focus on corporate environmental communications. These pitches are designed for quick delivery, ideal for networking events and introductions, and communicate the brand’s unique value proposition effectively.
Values (Principles Before Profit):
We help define core values that drive clients' decisions and actions. These values set them apart from competitors, shaping decision-making and enhancing brand reputation, especially in the realm of sustainability communications.
Brand Personality:
We create a distinct brand personality that reflects the character and tone of our clients’ brands. This personality is expressed consistently across visual elements and communication styles, reinforcing the brand’s identity at every touchpoint, particularly in sectors focusing on clean technology for industry.
At Cutbill Jacoby, we work closely with our clients, developing all aspects of PR, reputation management, marketing, and brand strategy to deliver comprehensive solutions that drive success and establish a powerful market presence, especially in industrial decarbonisation.
Marketing & Brand Strategy
At Cutbill Jacoby, we combine our deep expertise in PR and reputation management with strategic marketing and brand development to fuel business growth and establish enduring market presence, particularly in the decarbonisation of big industry. Our team is led by CEO Andy Cutbill, a seasoned expert with decades of experience as Chief Creative Officer and Partner at top international creative agencies. Alongside him is CCO Georgie Cutbill, a senior brand specialist renowned for transforming major brands like Sky, NatWest, and ITC. Their combined experience ensures that our approach to corporate communications is innovative and deeply rooted in industry knowledge, particularly in sustainability communications.
Marketing Strategy
Targeting:
We go beyond basic market segmentation, evaluating target markets by size, growth potential, and competitive dynamics. We align our strategies with clients’ capabilities, prioritising segments that offer the greatest strategic value, particularly in industrial decarbonisation and clean technology for industry. Detailed buyer personas are developed to ensure precise targeting, supported by ongoing research into evolving customer behaviours and needs.
Positioning:
Positioning involves creating a distinctive space for our clients' brands in their customers' minds. We conduct competitive analysis to identify opportunities, define a compelling value proposition, and craft a clear positioning statement. Our strategy ensures consistent messaging across all channels, building a cohesive brand identity. By leveraging strategic partnerships, particularly in low-carbon industrial processes and heavy industry emissions reduction, we adapt positioning to shifting market conditions, driven by customer insights and competitive understanding.
Strategic Objectives:
We translate broader business strategies into actionable PR and marketing goals, aligning them with company objectives. We set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals, balancing short-term gains with long-term aims. Our use of KPIs and a balanced scorecard approach ensures that we regularly review and adjust strategies based on performance and feedback, keeping them effective and aligned, especially in net zero manufacturing.